Stripe Integration

Sync revenue data from Stripe to power segments and automations

Connect your Stripe account to automatically sync revenue metrics for all your subscribers. This enables powerful segmentation based on MRR and LTV.

Connecting Stripe

1. Go to Settings → Integrations
2. Click Connect next to Stripe
3. Authorize Sequenzy to access your Stripe account
4. Review the Stripe setup step and save your sync settings

Setup Options

Before the first sync starts, you can control how Stripe data should flow into Sequenzy:

• Products to sync: You choose which Stripe products count as relevant. For paid customers, Sequenzy syncs people who made a payment in one of those products.
• Sync users without any payment ever: You can keep Stripe users with a real trial or subscription in sync before their first payment. Customers created from abandoned payment pages stay excluded. If you also selected products, those users still need to be tied to one of the selected products.
• Products to watch in webhooks: You can limit webhook-driven updates to a subset of the synced products. Products removed from sync are automatically disabled here too.
• Extra metadata to carry over: You can pick suggested metadata keys from sampled Stripe customer and subscription records, or add any custom keys you want to copy into subscriber attributes.

If Stripe is already connected, open Settings → Integrations and click the gear icon next to Stripe to update these settings later.

Initial Sync

When you connect Stripe, Sequenzy performs a full sync of your entire customer base. This means:

• Eligible customers are matched to subscribers by email based on your Stripe setup settings
• MRR and LTV are calculated for each matched subscriber
• Tags are applied based on current subscription status
• Historical data is available immediately—no waiting period

The initial sync processes customers in batches, so large customer bases are handled efficiently without API rate limits.

Synced Attributes

When connected, Sequenzy adds these attributes to each subscriber matched by email:

Attribute	Type	Description
mrr	Number	Monthly Recurring Revenue in dollars (normalized from any billing interval)
ltv	Number	Lifetime Value - total payments minus refunds

MRR Calculation

MRR is normalized from any billing interval:

• Monthly: Used as-is
• Yearly: Divided by 12
• Weekly: Multiplied by 52, then divided by 12
• Daily: Multiplied by 365, then divided by 12

Only active and trialing subscriptions count toward MRR.

LTV Calculation

LTV sums all successful charges for a customer, minus any refunds. This gives you the true lifetime value accounting for partial refunds.

Automatic Tags

Sequenzy automatically applies tags to subscribers based on their Stripe subscription status:

Tag	Applied When
customer	Has an active or past_due subscription
trial	Currently in a trial period
past-due	Payment failed, subscription past due
cancelled	Subscription set to cancel at period end
churned	Subscription has ended (no active subscription)
saas.monthly	On a monthly billing interval
saas.yearly	On a yearly billing interval

These tags update automatically whenever subscription status changes via webhooks.

Using Revenue Data

Complex Segments

With MRR and LTV synced as numeric attributes, you can create sophisticated segments:

Revenue-based segments:

• mrr >= 100 — High MRR customers
• ltv > 1000 — Lifetime high-value customers
• mrr >= 50 AND mrr < 200 — Mid-tier customers

Combining with tags:

• tag = churned AND ltv > 500 — High-value churned customers (win-back targets)
• tag = past-due AND mrr >= 100 — At-risk high-value customers needing attention
• tag = trial AND mrr = 0 — Trial users who haven’t converted yet
• tag = saas.yearly AND mrr >= 100 — Yearly enterprise customers

Combining with engagement:

• mrr >= 50 AND opened_emails_last_30_days = 0 — Paying but disengaged customers
• ltv > 500 AND clicked_emails_last_30_days > 0 — Engaged high-value customers

Automations

Trigger automations when revenue attributes change:

• Send a thank-you email when ltv exceeds a threshold
• Trigger a win-back sequence when a subscriber gets the churned tag
• Notify your team when a high-value customer’s payment fails (past-due tag)

Manual Sync

To re-sync revenue data at any time:

1. Go to Settings → Integrations
2. Find your connected Stripe account
3. Click Sync Revenue

The sync processes all Stripe customers and updates matching subscribers. Large customer bases are processed in batches automatically.

How Matching Works

Subscribers are matched by email address (case-insensitive). A Stripe customer with email [e-mail] will match a subscriber with email [e-mail].

If a Stripe customer doesn’t have an email or doesn’t match any subscriber, they’re skipped during sync.

Default Segments

When you connect Stripe, Sequenzy automatically creates three segments to help you get started:

• Customers (Low MRR): Subscribers with mrr < 50 who have the customer tag
• High Spenders: Subscribers with ltv > 500
• Churned High Spenders: Subscribers with the churned tag and ltv > 500

You can customize or delete these segments at any time.