Email Tracking

Track email opens, clicks, and unsubscribes to measure engagement

Email Tracking

Sequenzy automatically tracks engagement metrics for all emails you send. This helps you understand how subscribers interact with your emails and optimize your campaigns.

What We Track

Sequenzy tracks three types of email engagement:

Metric	Description	How It Works
Opens	When a subscriber opens your email	Invisible tracking pixel loaded by email client
Clicks	When a subscriber clicks any link in your email	Links are wrapped with tracking redirects
Unsubscribes	When a subscriber clicks the unsubscribe link	Unsubscribe link clicks are tracked separately

How Tracking Works

Open Tracking

When you send an email, Sequenzy embeds a tiny invisible image (1x1 pixel) at the end of your email. When the subscriber’s email client loads this image, we record an open event.

Email opened → Tracking pixel loaded → Open recorded

Some email clients block images by default or use privacy features that prevent accurate open tracking. Apple Mail Privacy Protection, for example, can pre-fetch images, which may inflate open rates. Keep this in mind when analyzing your metrics.

Click Tracking

All links in your emails are automatically wrapped with tracking URLs. When a subscriber clicks a link:

1. The click is recorded with the link URL
2. The subscriber is immediately redirected to the original destination

Subscriber clicks link → Click recorded → Redirect to destination

The redirect is instant and invisible to the subscriber.

Unsubscribe Tracking

The unsubscribe link in your emails is tracked separately from regular clicks. This gives you visibility into:

• How many people are unsubscribing
• Which emails drive the most unsubscribes
• Unsubscribe trends over time

Disabling Tracking

You can disable tracking for your entire account in your settings. This is useful if:

• You want to respect subscriber privacy
• Your audience is privacy-conscious (e.g., security professionals)
• You’re in a regulated industry with strict tracking requirements
• You simply don’t need engagement metrics

To disable tracking:

1. Go to Settings in your dashboard
2. Navigate to the Tracking section
3. Toggle off the tracking options you want to disable

You can disable each tracking type independently:

Setting	Effect
Disable open tracking	No tracking pixel added to emails
Disable click tracking	Links are not wrapped with tracking URLs

Disabling tracking means you won’t have engagement data for metrics, automation conditions, or segmentation based on email activity.

Privacy Considerations

Sequenzy is designed with privacy in mind:

• No third-party tracking: All tracking data stays within Sequenzy
• Subscriber data protection: Tracking data is associated with subscribers, not sold or shared
• Easy opt-out: Subscribers can unsubscribe with one click
• Configurable: You control what gets tracked

GDPR Compliance

If you’re subject to GDPR, you should:

1. Include tracking disclosure in your privacy policy
2. Consider disabling tracking for EU subscribers if required
3. Honor unsubscribe requests promptly (Sequenzy does this automatically)

Events Generated

Email tracking automatically generates events that you can use in automations and analytics:

Tracking Action	Event Generated
Email opened	email.opened
Link clicked	email.clicked
Unsubscribed	email.unsubscribed

These events can trigger sequences, apply sync rules, and appear in subscriber timelines.

Events

Learn more about events and how to use them in automations

Best Practices

1. Monitor Engagement Trends

Track open and click rates over time to identify:

• Which subject lines perform best
• Optimal send times for your audience
• Content that resonates with subscribers

2. Use Tracking Data for Segmentation

Create segments based on engagement:

• Active subscribers: Opened or clicked in the last 30 days
• Inactive subscribers: No engagement in 90+ days
• Highly engaged: Clicked multiple emails

3. Respect Unsubscribes

High unsubscribe rates indicate:

• Email frequency is too high
• Content doesn’t match subscriber expectations
• List quality issues

Use unsubscribe data to improve your email strategy.

4. Consider Your Audience

If your audience is privacy-focused:

• Be transparent about tracking in your emails
• Consider disabling open tracking (less invasive than click tracking)
• Highlight your privacy practices

Related

UTM Tracking

Configure automatic campaign attribution for email links

Metrics

View and analyze your tracking data

Campaigns

Send broadcast campaigns

Sequences

Create automated email workflows

Subscribers

Manage your subscriber list