Campaigns

Send targeted email broadcasts to your subscriber segments

Campaigns

Campaigns are one-time email broadcasts sent to a segment of your subscribers. Use them for announcements, newsletters, promotions, and any communication that goes to multiple people at once.

Campaigns vs Sequences

Aspect	Campaigns	Sequences
Timing	One-time, scheduled	Ongoing, triggered
Trigger	Manual or scheduled	Automatic (tag/event)
Recipients	Filtered segment	Individual subscribers
Use case	Newsletters, announcements	Onboarding, follow-ups

Campaign States

┌─────────┐     ┌───────────┐     ┌─────────┐     ┌────────┐
│  Draft  │ ──▶ │ Scheduled │ ──▶ │ Sending │ ──▶ │  Sent  │
└─────────┘     └───────────┘     └─────────┘     └────────┘
                      │
                      ▼
               ┌───────────┐
               │ Cancelled │
               └───────────┘

State	Description
draft	Being created or edited
scheduled	Queued to send at a specific time
sending	Currently being sent
sent	Completed sending
cancelled	Manually cancelled before sending

Creating a Campaign

1. Choose Recipients

Define who receives the campaign:

All Subscribers

Recipients: All active subscribers
Filters: None

Filtered Segment

Recipients: Filtered
Filters:
  - Status is "active"
  - Tags contains "customer"
  - Tags not_contains "churned"

2. Select Email Template

Choose or create the email content:

• Use an existing template from your library
• Create new content in the editor
• Duplicate and modify a previous campaign

3. Choose Sender

Select who the email appears to come from:

From: "Sequenzy Team" <[e-mail]>

4. Schedule or Send

• Send Now: Queue immediately
• Schedule: Pick a specific date and time
• Spread Over Time: Distribute sends linearly over 1–24 hours

You now choose these in two layers:

1. Start time: Send now or schedule a future start
2. Delivery strategy: All at once, Spread Over Time, or Send Time Optimization

5. Spread Over Time (Optional)

Enable Spread Over Time to distribute your campaign sends gradually over a configurable window, protecting your sender reputation during warmup.

How it works:

1. Choose when the campaign should start sending
2. Select “Spread over time” as the delivery strategy
3. Use the slider to choose a delivery window (1-24 hours)
4. The first batch sends at the chosen start time
5. Remaining batches are spaced evenly across the window

When to use:

• Warming up a new sending domain
• Sending your first large campaign (1,000+ recipients)
• You’ve sent fewer than 10,000 emails total (Sequenzy will recommend this automatically)

Example:

Campaign start: Tomorrow at 9:00 AM
Spread window: 12 hours
Subscribers: 1,200
Chunks: 5

Chunk 1: Sent at 9:00 AM
Chunk 2: Sent at 12:00 PM
Chunk 3: Sent at 3:00 PM
Chunk 4: Sent at 6:00 PM
Chunk 5: Sent at 9:00 PM

Spread Over Time and Send Time Optimization are mutually exclusive. You can only enable one per campaign.

6. Send Time Optimization (Optional)

Enable Send Time Optimization to deliver emails at each subscriber’s optimal time based on their engagement patterns.

How it works:

1. Toggle “Send Time Optimization” on the schedule step
2. Sequenzy analyzes each subscriber’s historical open times (last 90 days)
3. Emails are delivered within a 12-hour window at each subscriber’s optimal hour
4. Subscribers without enough data receive emails at the scheduled time

Requirements:

• Subscribers need at least 5 email opens in the last 90 days
• The UI shows how many subscribers have computed optimal times

Example:

Campaign scheduled: 9:00 AM
12-hour window: 9:00 AM - 9:00 PM

Subscriber A: Usually opens at 2:00 PM → Sent at 2:00 PM
Subscriber B: Usually opens at 6:00 PM → Sent at 6:00 PM
Subscriber C: Not enough data → Sent at 9:00 AM (scheduled time)

After sending, view the delivery distribution chart to see how STO spread your campaign across hours.

Filtering Options

Status Filters

Filter	Description
is subscribed	Only active subscribers
is_not subscribed	Exclude active (rare use)

Tag Filters

Filter	Description
contains [tag]	Has the specified tag
not_contains [tag]	Does not have the tag

Example: Target customers, exclude churned:

Tags contains "customer"
Tags not_contains "churned"
Tags not_contains "unsubscribed"

Email Filters

Filter	Description
contains [text]	Email contains text
not_contains [text]	Email does not contain text

Example: Target company emails:

Email contains "@company.com"

Date Filters

Filter	Description
less_than [value]	Added within/after a value
more_than [value]	Added before/older than it

You can use rolling values like 7 days ago, natural language like last week, or fixed dates like 2026-03-01 and Mar 1 2026.

Rolling values update automatically as time passes. Fixed dates stay fixed.

Examples:

Added less_than 30 days ago
Added more_than 2026-03-01

More targeting examples:

Status is "active"
Added less_than 7 days ago
Tags contains "customer"

Tags contains "trial"
Added more_than Mar 1 2026

Attribute trial_ends_at lte 3 days from now
Email contains "@company.com"

Name Filters

Filter	Description
firstName contains [text]	First name contains
lastName contains [text]	Last name contains

Filter Combinations

Filters are combined with AND logic:

Tags contains "customer"
  AND
Tags contains "pro-plan"
  AND
Added more_than 7 days ago

This targets: Pro plan customers who signed up more than a week ago.

Sending Process

When a campaign is sent:

1. Campaign marked as "sending"
         │
         ▼
2. Fetch all matching subscribers
   (apply filters)
         │
         ▼
3. Split into chunks (100 per batch)
         │
         ▼
4. Queue each chunk for processing
         │
         ▼
5. Each chunk:
   - Render email with personalization
   - Send via email provider
   - Record in analytics
         │
         ▼
6. All chunks complete
         │
         ▼
7. Campaign marked as "sent"

Personalization

Available Variables

Use these in your email content:

Variable	Description
{{FIRST_NAME}}	Subscriber’s first name
{{LAST_NAME}}	Subscriber’s last name
{{NAME}}	Full name
{{EMAIL}}	Email address
{{customAttribute}}	Any custom attribute

Example

<p>Hi {{FIRST_NAME|there}},</p>

<p>As a {{plan}} customer, we wanted to share...</p>

<p>Your account: {{EMAIL}}</p>

The |there syntax provides a fallback if the name is missing.

Tracking

Open Tracking

When enabled, Sequenzy tracks email opens via a tracking pixel.

<!-- Automatically inserted -->
<img src="https://api.sequenzy.com/t/o/[tracking-id].gif" />

Click Tracking

When enabled, links are wrapped to track clicks:

<!-- Original -->
<a href="https://example.com">Click here</a>

<!-- With tracking -->
<a href="https://api.sequenzy.com/t/c/[tracking-id]?url=...">Click here</a>

You can enable/disable tracking per company in Settings → Tracking.

Analytics

After sending, view campaign performance:

Metric	Description
Sent	Total emails sent
Delivered	Successfully delivered
Bounced	Failed to deliver
Opens	Unique opens
Clicks	Unique clicks
Unsubscribes	Opted out from this email
Open Rate	Opens / Delivered
Click Rate	Clicks / Delivered

Revenue Attribution

If you have goals configured, sent campaigns show revenue attribution metrics:

Metric	Description
Conversions	Goal conversions attributed to this campaign
Revenue	Total tracked value from attributed conversions

Attribution uses a 24-hour window from email interaction to conversion. Works automatically with Stripe, Polar, Paddle, and Dodo integrations.

Tracking Over Time

View how engagement changes:

Day 1: 45% opens, 12% clicks
Day 2: 52% opens, 15% clicks
Day 7: 58% opens, 17% clicks

Most engagement happens in the first 48 hours.

Campaign Types

Newsletter

Regular updates to your entire list:

Recipients: All active subscribers
Tags: contains "newsletter"
Schedule: Every Tuesday, 10am

Product Announcement

New feature or product launch:

Recipients: Filtered
Tags: contains "customer"
Send: Immediately

Promotional

Sales, discounts, special offers:

Recipients: Filtered
Tags: contains "active"
Tags: not_contains "enterprise" (they don't need discounts)

Re-engagement

Bring back inactive subscribers:

Recipients: Filtered
Tags: contains "inactive"
Added: more_than 60 days ago

Segmented Updates

Different content for different segments:

Campaign A: Pro Plan Updates
  - Tags: contains "pro-plan"

Campaign B: Starter Plan Updates
  - Tags: contains "starter-plan"

Campaign C: Free Tier Updates
  - Tags: contains "free-tier"

Best Practices

1. Test Before Sending

• Send a test email to yourself
• Check personalization renders correctly
• Verify links work

2. Segment Thoughtfully

Don’t send everything to everyone:

✓ Feature update → Only to customers using that feature
✓ Upgrade offer → Only to free/starter tiers
✓ Renewal reminder → Only to annual subscribers

✗ Everything → All subscribers

3. Time Your Sends

• B2B: Tuesday-Thursday, 10am-2pm
• B2C: Evenings and weekends
• Consider time zones: Schedule for recipient’s local time

4. Monitor Deliverability

Watch your metrics:

⚠ Bounce rate > 5%  → Clean your list
⚠ Complaint rate > 0.1%  → Review targeting
⚠ Open rate < 10%  → Improve subject lines

5. Respect Unsubscribes

• Process unsubscribes immediately
• Don’t re-add unsubscribed contacts
• Provide easy unsubscribe links

Campaigns vs Transactional

Use Campaign	Use Transactional
Marketing messages	Order confirmations
Newsletters	Password resets
Promotions	Account alerts
Announcements	Receipts

Don’t use campaigns for transactional messages—they may be delayed or filtered.

Related

Sequences

Automated multi-step workflows

Subscribers

Managing your contact list

Tags

Segmenting for targeting

Transactional

Per-user triggered emails